The universal recognition of ecommerce is irrefutable. The ecommerce business is reckoned as the fastest growing segment in the web world. The online stores that had established secured and user-friendly online transactions with SSL shopping cart applications, shopping catalogue and payment options are bookmarked as favorites. The ecommerce stores are also utilized as a strong online promotional tool by acquiring the web space with attractive designs and features. By opening a web store, you are providing an online presence for your business, the most crucial step in the current age.

 The M-commerce Trend

Another undeniable innovation is the mobile web. With the ability to buy anything with a Smartphone, the mobile web has become a part of life. The consumers are so much tended towards the mobile browsers that they use their phones to browse online stores for their interested products and enjoying purchasing through their mobiles. The sweeping increase in the penetration of mobile sets with web connectivity clearly defines the mobile ecommerce importance.

 Starting a mobile ecommerce business

There are several limitations to be considered while developing a mobile site. Few factors of the mobile phones such as tiny screen, limited input capability, limited memory and limited bandwidth should be considered for developing a mobile ready version of the web store. Your mobile store should have a dynamic user-interface with secured transaction medium which eventually stimulates the users to buy. I am giving a checklist of few elements a mobile web user expects while browsing a mobile site:

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  Convenience in accessing the site from anywhere at anytime
  
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  Easy access of product catalogue
  
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  Flexible and friendly navigation to ensure they get the best deal and best product.
  
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  Fast loading
  
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  Attractive design with friendly touch buttons
  
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  Social engagements
  
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  Authenticated payment gateways and processes
  

 Your m-commerce solution should provide right marketing that dives traffic and increase sales.

 Bread-eyed ecommerce store owners are already ahead on the mcommerce race. However, the availability of readymade apps makes the job much easier for the starters.

 The ready to use mcommerce solutions are developed by considering the vital factors required for a mobile ready website. I have checked with a readymade app (http://www.mobecommerce.net/) which can be easily integrated to a magento/Prestashop/Joomla virtuemart. Once integrated, the entire web store is optimized to the smartphones such as iPhone & Android. The mobile version for the site is very pleasing with its instant connectivity, security and highly interactive interface and design. The mobile ecommerce app you choose should be customizable as per future prospects so as to upgrade it whenever required.

 The growing importance of mobile site with the rising online shopping craze makes the mobile ecommerce the future and to explore the mobile ecommerce business has become an easy affair with readymade apps.