Nowadays, company marketers are given the task of improving the company's performance with few resources while marketing budgets are shifted from traditional tactics to the digital ones, such as SEO and social media.
However, there are crucial advantages that can be taken from combining SEO or search engine optimization and social marketing tactics.
While the pervasiveness of media keeps on growing, a number of organizations of a variety of types and scale are identifying the methods in which media can aid them to better comprehend, answer to, and draw the interest of their target consumers, resulting to a lot of businesses taking the media bus at a fast pace.
One of the ways that social networking sites and social marketing can help SEO is the ability of a successful media marketing campaign to produce a lot of inbound links to your website.
We all know that inbound links are one of the most significant factors that can impact your website's rankings in the search results page.
This is how you realize the significance of social networking with regards to SEO.
Utilizing social networking sites as a way to manage reputation is another role of social media in SEO.
There are a lot of social media sites that rank splendidly within the search engines.
However, managing your reputation through social media sites can be tricky as it can result in a positive or negative manner, depending on how you use it.
First off, it is quite easy to manage the top search results page by influencing these social sites.
Getting people to start talking about your business or website in a positive manner on social sites such as Digg, MySpace, Facebook, twitter, or YouTube will surely help your reputation as you may end up as a good reference, which shows up on the first page of search engine results.
However, with a wrong move, your brand can be stained irreparably.
We all know that in social media sites, news travels almost as fast as a speeding bullet.
So, one bad judgment on your part could spawn disastrous results.
As mentioned earlier, social media sites rank very well on the search engines.
The domains of these social sites are quite powerful.
So, having a few links in some of the internal pages of any of these social sites can greatly help your rankings in the search engines.
But always remember not to abuse the power of these social sites as they might also be the end of your site when it comes to reputation and referrals.