One of the brands that has been on the shortlists for trendy and
trend-setting shoes every year almost ever since it was founded is Skechers. But it's interesting to look back on the origins of the company and
realize that what is now a footwear empire that spans across many continents
and that sells many types of shoes, including running shoes, exercise shoes
and even dress shoes and boots started out relatively small.

Skechers started out as a company that focused primarily on manufacturing
skater shoes. This, you might think, could be a problem as the skater shoe
market is primarily – if not exclusively – a younger market, and young
consumers are known to have very little brand loyalty and for being the most
volatile of buyers. Therefore, the fact that you are able to be so
successful starting with this customer base is in itself a testament to how
good the shoe and the company are. Anyone that was around at the time saw
how quickly Skechers established itself from the sort of underground shoe
that the skater kids liked to the shoe to have if you were the trendy kid in
high-school or college. And the fact is the whole theory of how teenagers
and young adults have little brand loyalty has gone out the window when it

comes to Skechers. Many people who were young then and are now much older
will still swear by the company and keep wearing their shoes. Naturally it
helps that the company has diversified its stock and now appeals to a much
broader customer base, but the word "comfort" is always thrown around when
Skechers are being discussed, and that is probably the basis of their
success.

No matter how stylish or fashionable or even high-tech a shoe is, how good
you feel when you're wearing it is going to represent the majority of your
opinion towards it. In my personal case, the fact that a shoe is not only
stylish and comfortable but can also be used in varied occasions without
clashing, be it a dinner party or a quick drive to the store is definitely
something that is taken into consideration when picking a shoe. And a brand
that is notorious for having worked perfectly in filling that slot in the
past is something that I'll definitely go for in the future. And that is
what Sketchers are: comfortable shoes that you can trust to be stylish in
practically every occasion you find yourself involved in.