Any company that has ever participated in a marketing event or function recognizes that standing out in the crowd is one of the most important factors for success.
In a sea of competing organizations all vying for the attention of the attendees, it's important to somehow stand out and get noticed.
One of the best ways for a business to catch the eye of the wandering masses is with custom trade show displays.
While custom trade show displays may sound like an expensive business venture, it certainly doesn't have to be.
Partnering with a professional vendor of custom exhibit designs is an excellent way to generate distinctive trade show booth ideas.
Best of all, a reputable firm will be able to help your organization adhere to whatever budgetary concerns or restraints your organization may have.
Find A Reputable Vendor For Custom Trade Show Displays When sourcing a custom design provider, it's important to keep a few critical factors in mind as you work through the screening process.
Look for a vendor that has solid industry experience with a variety of makes, models and sizes to ensure that all your exhibit needs will be met.
Also, ask for a free initial consultation to brainstorm trade show booth ideas and see if your company's final vision will meet up with their capabilities.
Finding a provider that has a national presence can be critical if your organization is hoping to participate in marketing conferences throughout the country.
This will ensure that no matter where your organization goes for an event, chances are your vendor will be somewhat local should your exhibits ever require setup help, tweaks or even repairs before a big event.
Keys To Designing A Truly Custom Trade Show Display When coming up with trade show booth ideas for a custom display look, considering some important key factors can help make the process a seamless one.
First, remember that your business is a one of a kind entity with its own distinctive array of marketing and brand identities.
Use them to your advantage when developing trade show booth ideas.
Always have your company's color scheme, logos, slogans and any other signature features specific to your organization prominently displayed throughout the final exhibit design.
Ask the vendor if the graphics can be easily swapped out from year to year as the company's marketing message changes.
Also, work with your design partner to strategize the precise look of the exhibit itself.
Consider things like a customized lighting sequence, specially created shelving throughout the stand and various ways to display your business' products and/or services.
These may seem like minor details, but when strategized appropriately, they can truly make a major marketing impact on event attendees.
Finally, no one ever said that a booth must be a box.
Work with your exhibit designer to strategize various, fun shapes for your final design that will still fit within standard venue floor plans.
Ovals, octagons and even free-flowing shapes can really make the booth pop and help your organization stand head and shoulders above the competition.
A one of a kind display will set your company apart from the other exhibitors while complimenting and highlighting your marketing message.