If you take advantage of article creation, your listing will also become stronger and develop a higher overall page rank.
There are many free and paid web directory websites in today's internet.
When you target a web directory, paid sites are usually a stronger link then the free alternative.
A strong and solid link that is clearly understood and valued by the leading search engines should be your objective.
Unordinarily, many of the free directories seem to disappear or delete links after a year.
Free directories often times water down their link exchanges and do not hold a solid page rank for very long.
However, there are a few free directories out there that should always be used; the directories that have stood the test of time.
Do a search on Google, MSN or Yahoo for directories in your niche area.
Because directories are generally quite large, they need a certain amount of Page Rank to get all of their pages indexed properly.
However a high Page Rank isn't the only answer.
There are directories out there that have absolutely no Page Rank whatsoever that can offer tremendous value.
If you're unsure of a directory, check how many links it has via Yahoo! Alexa or Google analytics.
Many directories often times provide you with your own business listing.
This listing should accurately describe what your business can offer the public.
In your listing description be sure to provide unique content for your listing.
If you repeat the same text on every page across different directory websites, many of these will be seen as duplicate content by the search engines.
Your links will then be undervalued.
To avoid this, write a unique and substantial description for every single directory.
Make sure the descriptions accurately represent your product and services.
Submitting your business to a well ranked web directory is always a good marketing strategy for any business that wishes to create a web presence.
Remember to do your homework and always create unique content for you listings.