The once well kept secret is out: if you are involved in a fundraising drive or with an organization, raising money online is one of the most efficient and easiest ways to make your cause known, drive potential donors to your cause and collect the funds easily and in a manageable way. The ability to notify and educate possible donors utilizing a fast method not only lessens the time you spend soliciting, it also is a way to educate millions of people about one common idea.

Social media sites such as Facebook are a goldmine when it comes to fundraising efforts and campaigns; reports generated have shown that over 900 million users access their Facebook account on a daily basis. That means that it is plausible that those same 900 million users can be exposed to your fundraising campaign!

When combined with a fundraising and donor platform such as Fundly, your earning potential during your fundraising campaign can reach startling numbers in record time. Fundly.com is a social networking platform that allows users to manage and gather their donations by utilizing and linking to social media websites such as Facebook, Twitter, LinkedIn and Pinterest. All of those websites combined virtually spoon feed you millions upon millions of current and potential donors for your cause, whatever it may be.

Social media platforms and online fundraising is a fundamental and operative way to share your mission statement, information about your charity and team members to a wide range of people that ordinary and traditional methods don't afford. However, to be successful with online fundraising, there are key concepts that can help you maximize its potential

Visibility, accountability and proper management of funds are key to a successful online fundraising effort. If only a few people are exposed to your organization, non-profit or university, the likelihood that your donations will increase is low. That is why using a Fundly campaign can be invaluable to your fundraising drive.

By embarking on a Fundly campaign, which does not charge merchant fees or hidden fees as some other online social media fundraising platforms do, you have a simplified way to endorse your cause that is fraught with information. More importantly, with your Fundly campaign or multiple campaigns, you can link all your information to other social media websites. This accomplishes many things; prime exposure, saves time and makes managing and indexing your donations effective.

Millions of people access their social media sites every day and they in turn mention the happenings to roughly five other people. Those people will then talk to other people. Soon enough your campaign is common knowledge amongst an innumerable amount of potential donors.

Let's also examine the common web surfer. The average person will visit up to 30 websites per day and many of those sites are found by online searches such as Google. Even though those people are surfing, the amount of time they actually put into search key words is minimal. Don't leave your fundraising campaign to the luck of the draw that someone may stumble onto your website or organization.