No longer is social media a fad or something for teenagers or people with nothing better to do with their time.
In fact, sites such as Vimeo, Twitter, Facebook and YouTube are playing key roles these days for businesses both large and small, as they help in the establishment of brand and the promotion of products and services.
I always encourage companies to seriously consider the use of social medias.
Once they've made the decision to do so, I stress to them the importance of being consistent if they are to achieve a return on their investment and interest.
There really is no point in putting up profiles and never participating.
Business objectives are not achieved this way.
For the company that has decided to take the plunge and engage in social media marketing, I often encourage them start with the bigger networks first, such as Facebook, LinkedIn, Twitter as these sites are social media hot-spots and tend to be effective in promoting companies and connecting with potential clients.
Once they've wet their feet in the social marketing sea, the next step would be to track and monitor your online reputation.
It really is important to keeping a pulse on their performance and focusing their attention where the buzz and interest in their company is.
As a marketing tool, SM is growing at an increasing rate.
Here are some of the benefits to incorporating a social media plan in your marketing initiatives.
1.
] It can increase your company's reach and awareness by thousands in a way that billboards and flyers simply cannot.
2.
] It can create new leads and relationships through social promoting of your tweets, blog posts, Twitter, LinkedIn and Facebook updates.
3.
] It is low and has high returns.
The benefits will often surpass the cost.
Compare it to the cost of purchasing links and other costly marketing initiatives.
4] It works in tandem with other efforts.
SM optimization can fit nicely with other promotional campaigns geared towards targeting website traffic.
As a professional, are you using SM to promote your business? What are your thoughts on it? If you are not using SM for your business, I'd love to know why, too.