If you have ever been in sales of any kind then you are familiar with cold calling.
If you own a telephone you are familiar with cold calling.
If you have ever sat down to eat dinner with your family and the phone rings, you are familiar with cold calling.
Every business, in every business category still uses cold calling for "trying" to drum up business.
My question is why? Why, with the ever dominating presence of the internet, where we can find anything we want in seconds do they continue to waste their resources on something that just does not work? Doesn't it make more sense to use an Automated Marketing System to let you find me, my service or my product when you want to find it? Let me ask you this.
Which is stronger, me calling you out of the blue to come in to try my dry cleaning services, OR you looking me up online because you wanted to find a dry cleaner because (fill in the blank)? Cold calling just plain sucks.
It really sucks if you are an old timer still having to use the antiquated method of actually doing the cold calling itself.
It sucks for you and I to get the pestering calls all the time from all of the old timers, still stubbornly hanging onto the antiquated method of cold calling.
Automated marketing systems rule! Permission marketing uses totally Automated Marketing Systems.
Interruption Marketing does not let's compare the two.
Permission marketing is just that, it based upon someone giving you permission to market to them.
Someone signs up voluntarily for an "ezine, news letter or bulletin.
" It is something that they have interest in right now in the moment, in the future or ongoing over time.
In any case it's all done through automation.
It's set up one time, updated from time to time and it consistently delivers the goods right on schedule day after day and on time.
No worries.
Interruption marketing is a pain in the (fill in the blank).
Interruption marketing does not use an automated marketing system.
Interruption marketing is just what it says it is.
Example: You and your partner are snuggled up on the sofa watching one of your favorite shows.
All is good.
Then some stupid commercial comes on about something you cold care less about.
It "interrupts" the mood and it "interrupts" your favorite show all in one felt swoop.
Interruption Marketing.
Example: You are driving down the street listening to one of your favorite tunes on the radio and when it is over some radio commercial comes on trying to sell you on any one of a thousand debt settlement services, weight loss pills, male enhancement products, or the latest and greatest guru promising his secret is gonna make you rich, motivated or skinny in ten days.
It sucks and it is called "Interruption Marketing.
" Cold calling is also very, very interruptive.
"But," you say.
I am not cold calling, I buy work from home leads, business opportunity seeker leads, networking leads.
Good for you! How is that working for you anyway? It sucks too, doesn't it? It is a total waste of time (didn't you know that?).
If you are lucky (and honest) at best you might get, 3 out of one hundred to join you and your opportunity from all of that (not cold calling).
Great, now what happens? I'll tell you what happens, because I've been there.
In a month or two (at the most) those 3 quit! Why do they all quit? Because you showed them how to cold call, buy leads and call or waste their money on post cards, radio or TV ads that's why.
Haven't you heard? Cold calling sucks and it doesn't work.
Numbers please! If you are lucky, maybe three out of one hundred that you get to join you in your opportunity ever do anything at all in your business.
Oh and by the way, you are probably one of the ninety seven percent who quit too, you yourself are gone in a month or two because cold calling flat out doesn't work! "Activity that gets rewarded gets repeated.
Activity that goes unrewarded gets extinguished.
" There are simply not enough hours in a day, week, month or year to make that work successfully for anybody, say nothing about working for everybody! So why bother? My point exactly! Don't bother.
If you are trying to market your current Network Marketing Opportunity, any type of product or service by cold calling, buying leads and calling or wasting money on radio and TV STOP it! Times have changed, but unfortunately people are slow to keep up with the times.
Time has passed them by, left them bleeding, dead or dying in the ditch beside the road and dead broke.
They see the old Network Marketing Training still being done, so they do it like a robot.
Monkey see, monkey do.
Hey! Here is a news flash for you! There is more than one monkey in the forest! How about watching a different monkey? How about learning from someone who has learned to harness the power of the internet? How about learning from someone that is using automated marketing systems for recruiting, marketing, selling, training and everything else involved in our industry? Who do you think makes more money? Who do you think has more time available for things outside of Network Marketing? Who do you think has fewer turnovers? Who do you think lasts longer in the business? All good questions, and you already know the answer, old timer or not.
People who use Automated Marketing Systems take all of those categories hands down.
Using Automated Marketing Systems not only saves you time, it allows you to cash in big time with the social networks like Facebook, YouTube, twitter and others.
Automated marketing systems, allow you to explode your income into the stratosphere with your current Network Marketing Opportunity.
Automated Marketing Systems allow you to monetize even more with funded proposal marketing and multiple streams of income.
Cold calling never has and never will keep up with technology.
So get on board.
Learn the techniques of these Automated Marketing Systems for your self.
Learn them from someone who is in the trenches using them for themselves and their opportunity.
Learn from someone who teaches you about how to make boat loads of cash using multiple streams of income.
The bottom line is that things are different today.
The rules have changed.
Time is running out for those who do not adapt to the new rules (old timers).
As Napoleon Hill put it so well, "Whenever a nation, a business institution, or an individual ceases to change and settles into a rut of routine habits, some mysterious power enters and smashes the setup, breaks up the old habits, and lays the foundation for new and better habits.
" If you're not achieving the success you have been seeking, perhaps its time for you to lay the foundation for new and better habits.
The road to Network Marketing Success in the Information age is being paved for you to not only learn and adopt new and better ways of marketing but will show you exactly what those ways are.
It's not hard.
In fact, it's quite simple and will make your life a whole lot easier once you implement these systems.