Shopping is an intense activity for many ladies although some men are also very involved too. However, with the many selections of goods in the market, there is also a growing number of ways to conduct this favorite pastime of many consumers.

Traditional shoppers In the past when technology was not so advanced, consumers who are avid shoppers would need to make trips to the physical shops for some intense shopping which might take a few hours, if not the whole day. This is where the famous phrase on shopping "shop till you drop" was coined. Larger shopping malls were built to accommodate the shopping frenzy of avid shoppers until smarter retailers came on with a more brilliant ways to shop; using catalogues.

Easy shopping Today, many consumers need not travel very far for their shopping needs. Many smart and innovative retailers are bringing the goods to the consumers; right to their doorsteps in the form of catalogues.

These catalogues are like magazines which display all the available and latest products of the retailers in an attractive layout which can be very enticing; especially when the price is very affordable. There are colored pictures of every product that the retailer wants to promote with enticing mottos, prices and purchase codes. There are terms and conditions stated at the product section or at the bottom of the page such as payment conditions, order instructions and refund policies.

The information in the catalogues is very helpful to the consumer who desires to make a purchase of the displayed product. One only needs to pick up the phone and make the call to the retailer's hotline for a quick order, citing the product code, quantity, payment terms and delivery address.

Regular Patrons Catalogues showcasing the latest products make an effective outreach to potential buyers who can view the list of products in the comfort of their homes before considering a purchase. Regular patrons find it very convenient to order and purchase their desired goods through the catalogues received. However, if they wish, they could still make a trip to the store personally to check out the goods before making a purchase there.

Smart retailers normally print and distribute their catalogues showcasing their latest wares to their regular patrons through mail or personal distribution methods. Distribution agencies can be engaged to distribute their catalogues on a regular basis such as quarterly and half yearly depending on the promotion seasons of the retailers.