Internet users are confident in voicing out their concerns about the dwindling quality of search results.  With the level of spamming at an all-time high, Google, the leading search engine, rolled out an algorithm that rules out low quality content like duplicate and "spammy" content.

These then affected a lot of online businesses - their digital marketing strategies and trust in the brand itself. A company's best bet is to publish original content, so it will still be considered relevant and not flagged as spam by Google.  

With the growing need for content material for various digital marketing platforms, proofreading and editing have become vital processes for all digital companies and brands. These functions refine published items, whether it is a snippet or a whole article which, if correctly done, boosts readership confidence. For marketing or branding purposes, having a well-crafted and edited write-up and tagline can define a product and company.

Since text and content can be easily transmitted through emails and chat, businesses started to capitalize on proofreading and editing outsourcing. When proofreading and editing functions are outsourced to English-proficient countries like India and the Philippines, expenses are definitely reduced than having these processes done locally. Another is, the quality of work is improved and edited which lessens the chances of getting embarrassing errors.

Businesses can hire freelance professional editors and writers for small and one-time projects. All they have to do is go to websites where freelancers are abundant. These typically provide information of numerous candidates with different specializations and rates.  The process starts with the screening, which can be done through chat or phone call. It is ideal for interviewers to ask for samples so that they would have an indication on the quality of the candidate's work. Since they will be working from home, they usually charge extra for internet services and other utilities needed for the project.

Another way of outsourcing proofreading and editing work is by hiring a third party service provider that will handle the recruitment process for a company. It lessens the burden of providing a workstation and handling the screening process.