The concept of Brand Design has changed over the year and companies are evolving their marketing collaterals, packaging of their products and changing their logo according to the market needs. They are doing a lot of new and innovative things to retain their existing customers and finding potential customers. The brand managers are incorporating their identities to stay competitive in the market.

Brand design has become extremely important and this by no means can be overlooked. A successful brand identity has two properties - differentiation and recognition. Studies have found out that people are more loyal to brands whose identities can easily be recognized by anyone.
According to me, there are 8 aspects of brand design services:

The Brand Name: This is the name you call your brand by. This name should identify what you are selling or what your brand is about. It is wise to give more professional attention to the brand name.

The Logo: This is the symbol or sign that emblems your brand. You give a visual image of your business. This is the visual representation of your brand in the simplest form, try to make it more creative and memorable.

The Brand Color: Try to have a color for your brand and use that color all over. If you have seen Facebook, their brand color is blue, and they use that color as the theme or anything they do. It is on their seminars or Newsflash or anything.

Typeface or Font: This is the standard font that you will be using in all features of your company, in all types of business communication, advertising etc.

The office ambience: Many companies ignore it, but it is very important to have a good work environment. Then there will be internal marketing and thus creating in revenue. You can have any type of chocolate you want for free in Google's headquarters.

The corporate tone: The corporate tone for your company should always be professional and courteous. You must always show the esteem, the confidence and the strength all the time, remember, you are dealing with the reputation of your company.

The brand positioning: You have to successfully position the brand into the minds of the people so that they think about you at first when they are talking about the product you sell, this is not an easy buy, but once this has been established, there is not stopping from getting higher revenue.

The brand packing: The people will perceive you the way you look like. We more or less buy a lot of products just because the packing is wonderful. Packing is one of the €P€s of marketing and is very crucial. This is used to capture the attention of the customer.

To be successful, you have to follow all the eight aspects and keep the consistency in getting a good image for your brand. Remember it is easy to gain a recognition, but very difficult to retain it.