Few industries have benefited from email marketing more than real estate.
Real estate professionals understand that especially in times when the market slumps, email marketing is a sure bet to find the very best customers to buy and sell homes.
But even though successful email marketing takes both practice and research, all real estate agents can gain greatly by harnessing this powerful medium.
Whether you're selling high-end homes or simply flipping low-end ones, here are three reasons why, as a working real estate professional, email marketing is for you: It saves money and time One of the most daunting tasks of being a real estate agent is finding the right customers.
This requires a lot of research, including weeding out the buyers from the browsers via their income, job, general financial picture, and more.
Once these customers are found, however, getting them interested in what you're selling is another story.
This is where email marketing campaigns come in.
Creating a detailed, eye-popping real estate campaign can do wonders for your business.
By sending an email each day, week or month, you can promote the properties each customer is interested in with 360 degree tours, stunning photos, and details about each property from square footage to number of bathrooms.
One of the most obvious benefits of email marketing is the cost.
While a radio, newspaper or television ad can cost hundreds, thousands or even millions of dollars, emails can be sent for pennies on the dollar, reaching a broad audience of customers truly interested in what you have to sell.
Your emails are opened when it is most convenient to the customer By using email marketing, you can send permission-based email campaigns that customers can open your emails whenever they have the time to pay attention to them.
For instance, if a customer works long hours at work, chances are they'll be far more receptive to your email late at night than in the morning.
By giving potential customers this option, you are automatically broadcasting your message to an audience that will be far more receptive to your property ads and other info.
You can target your campaigns to each customer If you're a real estate professional and you've ever spent serious time looking at your email list, chances are you have many different segments of customers, divided by everything from which zip code they want to buy in to whether they're looking for a home or a condo.
With email marketing, you can segment your list any way you see fit, sending emails to groups of customers, divided down to each customer and their particular needs.
No other advertising medium gives you this option, proving, once again, that email marketing is the best way for real estate professionals to get the word out.