- 1). Consult a local advertising agency on suggested avenues of publication for your business. The most obvious options are print media, such as newspapers or magazines. Ask for the going rates for such ventures, as well as the advertising agency's rates for publicizing your business.
- 2). Consider doing your own advertising if an agency is beyond your budget. Start small with free advertising ventures, such as social media outlets. Create a Facebook page or Twitter account for your business. Post current specials or create special offers for your social media connections.
- 3). Branch out to other forms of advertising once you have established a social media presence. Ask current customers for their email or mailing addresses and begin to keep in contact with them via those methods. Send directed emails or postcards once a month to keep your name in their minds.
- 4). Consult your local media, such as newspapers and magazines, for rates. Ask to be published in sections that are similar to your business. For example, if you are a wedding planner, ask to be published next to the wedding or engagement announcements.
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