Facebook is competing with Google when it comes to the number of visits.
This makes Facebook a powerful media for disseminating information through the Internet for free, using Facebook pages.
But how can you tap Facebook's arsenal of potential clients? Most probably, you already have a Facebook account but that is only for personal use.
You want to make a Facebook page that would solely promote your business.
This is a very sensible idea because it really feels awkward to mix business talks with social chats.
Moreover, mixing online business marketing with your own Facebook account will only make your personal life more complicated.
Chances are, your personal Facebook account will get flogged with trashy messages from spammers and bogus friends.
The good thing is you can filter unwanted feeds from people you do not want to do business with.
Your best option, however, would be to make a separate account for your business.
Problem is, Facebook is strict about its one person, one account policy.
You cannot make two accounts under your name.
So, what must be done to draw some of Facebook's traffic reserves? If you are not yet on the level of posting paid advertisements on Facebook, here's a very simple way and it costs you nothing.
Set up a Facebook page.
If you have noticed on Facebook's main page, there is a blue "Create a Page" link located below the green sign up button.
It is the option for putting up a separate page which can be used as official sites of businesses, individuals or groups who want to promote themselves.
A Facebook page is different from the Facebook account.
You can still invite your friends or other people on Facebook to become your "fans.
" Fans and friends are different.
Your fan's personal update is not shown in your official site.
You will only receive news feeds from sites where you are also a fan.
There are many applications that you can use this page to promote your business.
Post photos, videos, texts and discussions on your page.
This way, you make a separate compartment solely for business-related discussions.
You can use Facebook pages to provide links that will point to your main business website, if you have one or any other sites you want to promote.
By setting up a Facebook page, an internet marketer like you will be able to segregate your personal life from business matters.
But more than that, you get to maximize the traffic that you can possibly draw from Facebook.