About.com Rating

The Bottom Line

Listrak is a powerful email marketing service whose strength lies in its flexible user profiling and mail merging features. Listrak could still benefit from some tweaks and more message templates.

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Pros

• Listrak offers a rich HTML editor, flexible profiling, and powerful mail merging
• You can track openings, links and message forwarding
• Listrak manages your list and deals with bounces as well as unsubscription requests

Cons

• Listrak lacks scripting or conditional text for further personalization
• More message templates would be nice

Description

• Listrak is a fully featured email marketing and newsletter service provider.
• Import addresses from text files, enter them directly or use advanced signup forms on your site.
• Listrak offers flexible user profiling via forms and by tracking purchases.
• Powerful mail merging with default value support and addressee segmentation for personalization.
• Listrak tracks open rates and clicks. Integration with Google Analytics links conversion rates and web stats to recipients.
• Listrak supports both plain text and HTML messages (WYSIWYG editor included) as well as attachments.
• List management includes bounce handling, global suppression lists and honoring Hotmail or AOL recipients clicking "Spam".

Guide Review - Listrak 3.3 - Email Marketing Service

Web-based email marketing services tend to be simple, but inflexible. Listrak is the exact opposite when it comes to flexibility, but while its many features multiply the choices Listrak is not difficult to use either.

Listrak's strength is where email marketing has its great potential: personalization. Listrak offers highly flexible user profiling via forms and usage tracking, and provides powerful mail merge functionality. Of course, a one-on-one marketer is never satisfied, and features like conditional text or scripting would be great.

Personalization is complemented by link and email forward tracking, and extensive reports. Of course, Listrak deals with delivery failures smartly and helps you avoid spam filters by computing a junk score before you send a message. Listrak even reports to you when people click the "Spam" button in AOL or Hotmail instead of unsubscribing — and removes the recipient globally.

When it comes to editing your messages, Listrak supports both plain text and HTML, the latter with a fully fledged WYSIWYG editor and a few templates. Listrak does not generate a plain text alternative automatically, though, and a few more templates might be nice.

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