High Octane Business Ownership has three essential elements and from a marketing perspective; it has a local niche component that it advocates for before moving into larger markets.
1) Authenticity- In the marketplace there is "exchange" taking place.
Within the context of that exchange, is your unscripted agreement with consumers.
Confidence in the exchange is what drives consumer behavior and determines if there will be future exchanges.
As an authentic High Octane Business Owner, you understand your strengths and your weaknesses.
You believe in personal development and take pride in strengthening your skills to become a more effective leader.
Authentic business owners embrace their values and "hold them out front" in their personal lives and in the vision and mission of their company.
An authentic business owner is driven by personal passion and is led by a solid plan of action that has been fully vetted as both a personal and professional testament of their beliefs.
2) Transparency - High Octane Business Owners are characteristically transparent.
They are obvious and easy to recognize.
The character of the owner is clearly seen.
They are agents of transformation as trust and loyalty are values they build in the business by leading from a personal place of integrity.
They admit when they are wrong.
Understand that the business brand that matters the most is the brand that fosters confidence in their business practices.
These practices originate in the heart and end up in the products and services of High Octane Business Owners.
3) Accountability - High Octane Business Owners understand the correlation between business ownership and the unique role accountability plays in ensuring a strong, robust bottom line.
It is the business of securing integrity at all levels of business ownership, that momentum for sustaining the life of the business is realized.
High Octane Business Owners exercise fiscal restraint by being intentional in leading and disciplined in spending.
Leveraging company assets of time, people and resources, is an accountability strategy that, when exercised in conjunction with interest of like passion, advances the business on paper and in the public domain.
As a High Octane Business Owner, the more authentic, transparent and accountable you are, the more momentum your business gains.
High Octane Business Ownership Can Meet an Unmet Local Demand? High Octane Business Ownership believes that business ownership has its foundation and roots in the local marketplace.
It is within the local marketplace that you grow as a business owner.
Your values and beliefs are vetted within the context of your business, and you get to see in a much smaller market, the impact your beliefs have.
Lessons learned from such observations, are used to grow your business.
Local business growth naturally positions your business for expansion into a broader marketplace with the confidence that it will be sustained.
Just as no two people are alike with our likes, dislikes and personal preferences; it is these three that fuel the marketplace with inventions, replications and thinking that drives both the local economy and High Octane Business Ownership.
Movement into More Attractive Markets? The urge to move your thinking from a local to a much broader market is tempting but consider this.
Depending on your sector of interest, take caution in moving too fast.
We've all seen the commercials of businesses being paraded across screens that went from fluff to fiber overnight, but it really is not as simple as it appears.
Intentional planning that is data driven, played a HUGE role in their bonanza! Even driving visitors to your website has everything to do with skill and know how.
So, before your business planning gets too explosive with national and foreign market interest be sure to secure your product and build your brand locally.
Having your values in check with a strong sense of local commitment is fabulous; however, it is a continuous appraisal of both personal and professional integrity in local markets over time, which will best equip you to move strategically in more attractive markets.
Remember, as a High Octane Business Owner, there is no slowing down...
you are challenged to keep pace with your dream by fueling your business with faith in YOU-your product, your brand and your vision! More articles on High Octane Leadership are available.