Publicity and advertisements are both essential for business promotion but traditional advertising could be an expensive proposition. In addition; such advertising and publicity requires a lot of procedures to be followed. In comparison press release writing could result in free publicity for your business, product, and services.

Pay Attention to the Mechanics that is Followed in Case of Newspaper Stories
One has to pay attention to mechanism that is followed when newspaper articles are created.
(a)First step in the right direction would be reading the newspaper articles and news so as to understand the process followed in their creation;
(b)It is also necessary because press release writing must follow the pattern of the newspaper writing matching its styles; and
(c)It is the only way of writing successful press release.

Similarities Between Newspaper Stories and Press Release Writing That You Should Know
It would be good for you to understand the similarities between press release writing and newspaper article writing.
(a)Both newspaper articles and press releases are written using short sentences;
(b)Paragraph should be short and concise, informative and to the point;
(c)Usually newspaper stories are written in inverted pyramid style and that could also be very effective for press release writing; and
(d)Inverted pyramid means the writing starts with the most important information in the beginning and not at the end of the writing.

Contents of Press Release Writing Should be in Third Person Always
Newspaper articles are usually written in third person and it would be good for the press release writing as well. Even if it is difficult in the beginning, it can be different at the end of it.
(a)News stories will use name or full name of any person only once in the news written;
(b)In all subsequent parts of the news writing it would only be the last name of the person concerned; and
(c)Never think that the news or press release can become warmer or fuzzy with the use of your first name instead of last name.
The reason is that the press release writing is aimed at free publicity and not becoming cute and charming.

There are Exceptional Situations When The Rules Can Be Broken As Well
But what if you are speaking about two people in news or about two things in one press release? It is the time to break the one time rule and mentioning their names time and again taking care not to overindulge in the practice. Also the same analogy may apply when the writing is about some child.

Whereas there could be numerous methods for great press release writing, these few steps can make the press release qualitative as well as effective for your purpose of attracting the editors, reporters, journalists, and get free publicity.