Quite simply cheap means tasteless or low class or something old fashioned. But cheap also means low prices and since we're surrounded by inflation, low prices seem to be the best option these days. But can the business sector face the consequences of compromising on quality by going for low prices? Not in any way!!
Business sector requires a professional identity. To have that immediate recognition and admiration from customers, a business should have a professional logo. This being said one wonders what a professional logo is. Professional logo designs are meant to increase market share of that particular business. They have an identity that is different from their competitors; gives them the competitive advantage to survive in the market.
The point under consideration here is why professional logos aren't cheap. Well, its common sense - how can they be? You are in the business industry; you can't expect people to work for you and get paid less for their services. Put yourself in others shoe and then imagine would you prefer that your customers pay less to you for your services. Things work both ways. In business sector especially, dealings are done in a professional manner. Organizations charge for every second's services they provide to you. Therefore, creating a professional logo - foundation for your identity in the sector - is never cheap.
Professional logo designs are expensive because they require a complete process consisting of 5 to 6 sequential steps. Experienced designers are hired to do the work; software cost; add all the costs up to an estimate and you will get more than $500 just to create a logo. But why would a company hire a designer to do the work? Because he knows the in's and out of the industry. He will bring innovative ideas that may be you are not thinking about. The process through which designers create a logo constitutes of following steps:
€ Select a package - First you need to select the package according to your budget and requirements.
€ Submit brief - Then you need to brief the designer about your required design so that the logo can be created according to your choice.
€ Brainstorming - The designers get in contact with you to conjure up unique and creative ideas.
€ Get initial designs - They provide you with the initial version of the logo within 24 hours.
€ Give Feedback - Then your feedback helps them in improving the design.
€ Final Product - Once the final design is created, multiple formats are sent to you for your feasibility.
The process seems easy, but it's really intense. Designers have to work tirelessly to provide you with the best. Although professional logos are expensive, there are businesses who charge somewhat less than others to stand out amongst the competition. Brandedlogodesigns.com is one of those businesses who have packages with less than $300. And yes, the quality is up to the mark, if you're wondering.
Cheap can't be associated with professional logos in any way. But you can find low rates in the market with as good quality as you require.