The survival of a company or a product depends on effective marketing and promotional efforts.
It is vital for a product to be advertised, so that it creates a brand recall among customers.
Companies advertise their products largely to earn profits.
There are many modes of advertising.
POP displays or Point of Purchase displays are an effective, low cost method of advertising.
POP displays are illuminated display boards that are commonly set up in retail shops.
They have been in vogue since man started selling products.
For instance, blacksmiths, years ago, used to hang samples of their work by their shops to inform potential buyers of their work.
Nowadays, with technological advancements, samples have been replaced with picturesque depictions of products.
POP displays play a big role in the buying decisions of customers, as they lure them into purchasing one product in favor of another.
POP displays are attractive advertisements for a range of products in any retail shop.
These displays are considered to be very effective tools in advertising and marketing.
They are known to boost a company?s sale.
Advertising companies generally use point of purchase displays as a part of their marketing mix.
This creates an impact on the buyers? mind and often convinces them to purchase a product.
Point of purchase displays come in various forms.
They may be simple backlit signboards advertising a refrigerator, table or chair, or a showcase, with brand names mentioned.
Others are glossy and artistically created, promoting special lifestyle products.
Irrespective of their presentation, they are extremely important for a product to get noticed.
POP displays are also a depiction of a company?s quality standard and values.