In today's digital advancement, most transactions can be made with just a click of the mouse - shopping, banking matters and even those outsourcing services.
This innovation stemmed from the fact that (like it or not) customers are now online.
For most businesses, taking advantage of the World Wide Web is one of the best options to establish brand and presence.
One of the most common strategies is creating a website.
With that, it should be competitive and user-friendly.
Keep Your Website Fresh It's no use advertising a website if it's not business competitive.
The same goes if it's not user-friendly.
It's where your customers can know more about the company, its products and services.
Here's how you can convert visitors.
1.
Test your website.
Experience site navigation for yourself and follow the conversion path.
Better yet, ask a friend to do a user test - other eyes will see things you won't.
Evaluate the experience as he/she walks through the site.
2.
Analyze performance.
Know what people are doing on your site; what pages catch their attention? Check for analytics and performance.
List the keywords that are bringing in traffic and use this data to your advantage.
3.
Updating site content.
When it comes to internet marketing, BPO (business process outsourcing) companies know that content is essential.
To make conversions, use content that engages, sells and informs.
It's time to do some updates.
4.
Latest news section.
Search engines love new content so post the latest information about the company - any new projects, new employees, new products or services.
Keep your 'latest news section' fresh and creative.
5.
Photos of products.
When your company is offering products, descriptions alone are not enough - no matter how detailed they are.
Create a gallery for your customers that include photos which are consistent with your real products.
6.
Clean home page.
Keep in mind that confusing your customers is the same as losing them.
Present a home page that's clean and easy to navigate - keep information, links and site widgets to a minimum to not scare visitors away.
7.
Share something personal.
Internet users are now smart and they know when they're being manipulated.
Open up, share a personal story and they'll appreciate your honesty.
Talk about your success or the valuable lessons you've learned.
8.
Be window friendly.
Customers shop online due to the convenience of technology services.
The faster they can find what they want, the more likely they'll come back.
Show descriptions/prices in one efficient page right away.
9.
Few website menu items.
When a customer has too many choices, it may lead to indecision-paralysis.
Instead of instantly making up his mind, he'll bounce out and leave the page.
Don't overwhelm your customers.
10.
Be consistent as possible.
Keep the website elements as consistent as possible - including structure, interface, colors, etc.
Make your link colors stand out so your readers will know that certain text or word is click-able.
11.
Ask your audience.
Provide a page where your customers can review your services or give feedback.
Take advantage of online polls and ask them what they want you to address.
User interaction can help you build retention and loyalty.
12.
Update your contact info.
First, make your contact information page easy to find.
This page is very important for conversion.
Next, test the phone numbers listed on your page - can they be reached hassle-free? A 'working' website must have an operative design to attract customers.
However, usability and function are also important factors.
Don't forget to provide relevant and interesting content with the help of a web content writer.