The field and industry that is web design is so vast that entire libraries can be dedicated to it, alone. Naturally, you can find a tremendous number of large and small companies that will design a first class site for you. But what are the factors that you need to keep in mind when working with web design? The fact is that having a well-designed website gives you the freedom to drive traffic and be assured that the visitors will convert.

Almost everyone online has become so impatient, and they pretty much want it now. Expectations are beyond reasonable for instant gratification and degree of impatience. There are literally millions of websites spawning across the web, on every topic imaginable. There are so many choices, and with an ADD like attention span, it's tough getting repeat visitors.

The design on your website needs to be consistent across all the web pages of your site. By changing the design from page to page, people on your site may become confused and have problems when they navigate looking for important content. You can achieve this by using the same type of color schemes on all the pages.

Anymore, there are so many excellent reasons to avoid heavy flash use, or any at all. You know, there are a lot of people who still use a slow connection, and flash just kills it for them - plus a lot of people with hi-speed just don't like it. They are also not search engine friendly like the regular content websites. The visitor will lose interest if the site takes too much time to open, people online are impatient, so you don't want them to keep them waiting. The novelty and coolness factors walked away from flash a long time ago. Yes, no arguments that it can look really nice, but you need to go with what your audience likes. If your only goal is to look cool and impress (and not make money), then by all means, get flash. The bottom line with monetized sites that convert well is that they are not flash based.

Keeping a narrow text layout is a critical step that many webmasters completely overlook. You may turn off your visitors by forcing them to scroll from side to side to read the text, which is irritating. You want to do your best to stop them leaving your site out of boredom.

Proper website design is partly about making sure important elements are in their proper places. There are a million ways to get traffic, but in the end they all need to respond in the best way to your site.

All in all, web design isn't a difficult subject to understand once you know what you're doing.

Just remember, as with anything, the more effort you put into deigning your site, the better results you'll receive in the long run.