Article marketing is one of the most effective marketing tools that you can use to promote your website and market your products.
This tool can help you increase your website traffic and improve your search engine ranking as long as you consistently produce quality articles that are helpful and related to your target niche.
1.
Deliver fresh information.
If you would like to set yourself apart from the rest, you must give your articles an edge by filling them with information that are either new or are not often discussed.
People will find your articles more valuable if you can provide them with data that they cannot find elsewhere.
2.
Never advertise on your content.
Keep your content free from blatant advertisements and strive to give your readers information that they are looking for.
Save your sales pitches for your resource box.
3.
Write short articles.
People online do not have much time to spare when browsing the internet and they do appreciate reading articles that are straightforward and short.
Make your articles run between 300-500 words to increase their chances of being read by online users.
4.
Make use of compelling resource box.
Strive to increase your conversation rate by making your resource box enticing and powerful.
Keep it short, direct to the point, and irresistible.
Include your name, the problems you solve or the product you offer, the reasons why online users should check on your website, and your website's URL.
5.
Distribute your articles to various posting sites.
Pick the ones that are highly visited and have impressive page ranking like EzineArticles and goarticles.
Make sure that you submit on a regular basis to strengthen your online presence.