This article will examine how you use the song embed feature on MySpace to get great exposure for your band and grow your fan base on MySpace.
Many bands simply don't know how powerful this feature is and as a result they don't properly understand its power in terms of viral marketing and exposure.
For many bands MySpace is a free launching platform where they can get people to listen to their music and promote the dates for their latest gig and while this is certainly recommended, I think most bands overlook the potential of viral marketing when it comes to MySpace.
MySpace has a really large user base and these users like to customize their profiles and embed such multimedia features as songs, videos and even widgets which MySpace have just introduced, however no one has really tapped into the potential of this, the best that most bands do is to put up a standard image banner and hope that people will copy it onto their MySpace page.
To some extent this works and it has a positive effect for the bands, they get some free promotion out of it and the MySpace user gets to share a band that they like with anyone who views their MySpace page, it's a win-win situation for both parties but there is a lot more you can do.
For example you can ask users to embed their song onto your profile, this is fairly easy to set up on MySpace but what you really want to do is tell the user the exact steps they need to do in order for them to embed your song, don't assume that everyone will know how to do this.
You can also go further than this by having a designer build you a custom flash music player that can be embedded, this really makes your band stand out from the crowd and will put your marketing efforts on autopilot.