If you're an agent looking for Medicare Leads, you've no doubt come across many companies who claim to offer real-time Medicare Supplement Leads.
But how do you wade through the sea of misinformation about Medicare Supplemental Insurance Leads and determine which company is offering you Medicare Leads that you can actually close? There are two areas that Medicare Supplement agents need to investigate before purchasing Medicare Leads.
First, although many companies claim to be generating real-time Medicare Leads, the fact is this: most of these leads are simply generated using a generic health insurance form.
If someone over 65 fills out the form, these lead companies consider this to be a Medicare Supplement Lead.
While those may be good leads, those consumers may not actually be looking for Medicare Supplement quotes.
For the best Medicare Leads, look for a company that has a dedicated Medicare Supplemental Insurance form.
These forms ask whether consumers are actually looking for Medicare Supplements; whether they're looking for Medigap coverage or Medicare Advantage; and whether they are covered under Medicare A & B.
Consumers who answer these questions are clearly in the market for Medicare Supplements.
Plus, you'll know much more about that consumer when you actually reach out and make the call.
Secondly, how is the lead company actually generating these leads? Many lead companies generate Medigap Leads the same way the generate health insurance leads - they use email marketing and search marketing to find people who are looking for health insurance.
But as we saw above, just because a senior is in the market for health insurance does not mean that they are a hot medicare lead.
Look for a company that uses marketing that targets those people are are ONLY in the market for Medicare Supplemental Insurance, and then sends those people to a dedicated Medicare form.