If you are running a new online business and you want to find out if you can utilize a blog to get the word heard on various products and services that you sell, then you are going to find that you can be quite successful at this.
Blogging not only gets the word out for your business and products, but it also helps to develop those strong relationships with your prospects that you may be searching for.
Blogs can be used to answer any questions a prospect might have, or promote a certain type of product or service.
You can use your blog as a newsletter outlet so that your visitors know what is going on within your business.
This essentially pre-sells or pre-qualifies your visitors so when they call you, they are already interested in whatever it is you are offering.
This is extremely powerful! When it comes to actually creating your blog, and getting people to visit it, you are going to need relevant keywords for SEO.
When you create your blog and you are choosing your keywords, choose keywords that are most searched for throughout the Internet.
You can easily find this by doing some simple research using the Google AdWords tool which is free or other paid sites like WordTracker.
com.
Blogging can be an excellent thing to utilize when you have your own website, but the website itself is what is going to really make you the money.
Both websites and blogs are a great way to bring in more traffic and drive more sales, but when it comes right down to it, you need blogs in order to get an increase in traffic to your site.
Websites hold all of the products that we like to buy and sell, while blogs can do the advertising, or with a blog you might just have something that you want to say.
Not everyone uses blogs as an advertisement outlet, some people actually use them to get the word out about something or a concept, an idea, something that they feel people should know about.
Both websites and blogs are a great tool to have in any sort of business.
While blogs are great for being able to post to, they are kind of the next step in website creation.
Before blogs, there were static websites.
Static websites did and do serve a useful purpose.
They are called static because you put them up one time and don't add to the pages you upload on any regular basis.
Websites serve a very useful purpose in that they can hold historical and catalog information that need to be changed that often.
Websites are still the backbone of the Internet.
Blogs are dynamic in that they are very easy to change.
Every time you post something, the entire blog structure changes dynamically to accommodate your addition.
For things like catalogs where there is a ton of data, a blog can hold it, but the organization of the data (ie.
Catalog information on dozens of products) is a bit difficult.
That's where websites shine.
You can build pages that you know won't change that often.
The design can be made once with tables, payment options and the like and stay that way.
Blogs and websites now go hand-in-hand.
Blogs are a great and free way to advertise, comment and blog about your products, catalogs and niche information that is housed on the static website.
Blogs, because they're always changing and growing, attract web spiders from the search engines, who then build your company's presence in the search results.
And websites are great as well.
In order to be truly successful, you are going to need both a blog and a website.
Blogs will get to the consumers in a different way through mailing lists and newsletters.
They can be the stepping stone towards a website, a consumer can stop at your blog and then from there want to visit your site! If you are looking to drive more traffic and increase your profits, then look to both blogs and websites!