Brand Identity represents the company and thus it should be different and must reflect the entity of your business. Your brand must communicate about the business; it should impress the customers and should have the pleasing effect.
Your brand must look effective, elegant, different and simple. It should be different from your competitors. Your brand design should build the long lasting impression, whosoever sees it for the first time. Thus your brand should be different, impressive, original and simple.
It is very important that you choose an appropriate design for your corporate logo as it would represent your business. Therefore it is very important that your designer should be creative. The main idea is that the concept and design that is chosen for your brand must be unique and different, as it helps to reflect a difference to your business.
Categories of brand design
Drawbacks and benefits of each category
1) Text: it is the most popular and very recognizable category, but most of the times it is difficult to create the innovative text style.
2) Illustrative: This kind of brands actually represents the illustration and is more suitable for the companies with identifiable services and products. But the drawback comes, as more time is needed to design it.
3) Iconic: these are actually simplified graphics which reflect the particular product or the company. The main advantage is that it is quite easier to embroider. It normally requires text to go along with the image. If the icon been made with lot of detail than it would not be easy to embroider. The company which becomes quite popular can just be recognizable by an icon only.
Advantages of brand identity design
1) Brand image: the brand helps you to get a brand building or image for the company and the website.
2) Corporate identity: it gives your company and business the corporate identity design, and obviously it helps to present your company in a better manner. It helps to advertise it in a better way. Thus not only the media will know your company by the brand but also the targeted customers who look at your advertisement.
3) Company size: brand design makes the company seems bigger and help to create a image
4) Competition: your brand design explains the philosophy and vision of your business which actually helps to stand away from your competitors, so an appealing brand design would make you look different from your competitors.