Every internet marketing plan has to include copywriting in its formula. In fact, online fortunes have been made by marketers whose main skill was writing powerful copy for their products. There is no denying that you will make more sales if your sales copy is good. Let's examine some time tested copywriting techniques that will improve your conversion rates.

The headline is probably the most important element. If your headline doesn't capture attention, the rest of the copy won't matter. People on the Internet are browsing at a fast pace, jumping from one page to another. So your sales letter should get their attention. So how exactly do you know your headline is good and really worthy? Using various headlines and rotating them will give you the info needed on which is more successful. There are no sure rules when it comes to creating a catchy headline. Once you have got their attention in reading your sales copy, that's it! If you were to look at copywrites in the past you would see that their headlines were very effective. How you write your headline matters more than what you write. In order for you to set ahead of any competition you need to think outside the box. Many other reasons contribute in whether or not your headline is strong or weak. And yes, a long headline is definitely weak. Another important tip that you need to remember is to keep all your focus on the benefits of your product, not the features. Yes, your product might have the best features but unless you show your customers why and how they would benefit out of them, it's of no use. Your readers want to find out what your product will do for them, not how it works or how it's made. You can handle this by making sure that for every feature you list you also mention a benefit. If you can get some valuable word of mouth promotion of your product, you don't want people talking about its features, but about what it does for them. The benefits are what make people want your product, even though the features are certainly important as well. It's helpful to make use of bullet points to list your product's benefits.

Having a solid guarantee is an important part of your sales copy. You should have a way to get people to put their anxiety about buying something aside. They want to see your conviction in it and how much you believe in it. You have to show them that you place your customers first and that you'll back up your claims with a guarantee. This automatically reduces their anxiety and gets them to lower their defenses about buying.

While copywriting may look hard at first, you'll soon find yourself using it every chance you get when promoting things online.