The time period just after the end of World War II was a prime time for new airlines to be born. Scandinavian Airlines is just one example. Scandinavian Airlines, as well as other newcomers during this era, didn't give up because of adversities. They exhibited staying power and fortitude. Not just anyone can be in charge of an airline and make it operate at a profit. It requires a hard-working, efficient, organized person. It has been observed in airlines that are successful that they have no fear of trying new, progressive and dynamic strategies. That is exactly what SAS, Scandinavian Airline System, did when they launched the first passenger flights over the polar region. That move opened up an entirely new business and revenue stream, plus it earned them incredible publicity. This report will endeavor to bring you more interesting information about Scandinavian Airlines.rnrnTaking a quick look at the year, 2006, SAS had a revenue of 42 billion Swedish Krona, or SEK. Over 25 million domestic and international travelers were transported in that one year alone. This statistic earned the company a 9th place standing in the top 10 airlines in Europe. A large part of that success was due to smart mergers and acquisitions for SAS. Plus, they are a founding member of the Star Alliance Group which is an aviation consortium. SAS has used a strategy of joining forces with other airlines over the last 50 years which has definitely paid off for them. rnrnAn additionally accomplished business move by Scandinavian Airlines happened in 1997. SAS, Air Canada, United Airlines, Lufthansa and Thai Airways formed a system named Star Alliance.rnrnThis network of global airlines was part of a long term strategy that culminated in the formation of the alliance. Subsequently, in 2001, there was a huge reformation resulting in SAS ownership being divided up among three Scandinavian countries, plus public ownership via stocks. The three countries that are entailed are Sweden, Norway and Denmark. However the businesses shareholdings of public stocks remain at 50%.rnrnOne of the official entities of Scandinavian Airlines, in Norway, was called SAS Braathens. Scandinavian Airlines Norge was the name of another department of the company. Changing Braathens to Norge in a previous title change led to SAS Norway in the end. Though not confusing at all, this change was disturbing to some. The arrangement of this company in 2007 is still unified in regard to SAS Norwegian operations. In the country of Norway, all domestic flights are handled by Scandinavian Airlines Norge. International flights that actually begin in the country of Norway are handled by the SAS Norge. SAS has come a long way in the 21st century to become what it is today. Creating tight partnerships with other airlines is a big part of the reason for their success. SAS has and always will be an aggressively progressive company in the airline industry. On the other hand, they are still willing to merge with and support other companies and partnerships wherever and whenever necessary for the good of the company. Over the last 60 plus years of big business and difficult storms SAS has survived on skill and innovation in the aviation field. We must however recognize some of the key figures who where instrumental in the financial stability and longevity of this company.

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