Call capture seems to be a very popular term these days, especially among businessmen.
But what is it really? A lot of people don't know what call capture or call capture 800 is but it's actually a simple marketing technique which involves capturing a caller's name and phone number and name when the person dials a certain number.
This is the same technology, called Automatic Number Identification or ANI, that allows the guys at 911 to know a caller's personal information without even asking.
People who may not be engaged in any sort of business can even use this system for security purposes.
Usually, a call capture service will be bought on the Internet and is, in fact, now being used by many online marketers.
This system works great for cheap yet effective advertising.
If you have a type of business that needs you to be actively seeking clients, this could be a very beneficial tool for you.
And when you actually start using a call capture number, do not forget to include it when you give out contact information to anyone because you'll never know who's going to call.
Mastering the features and benefits of this type of telephone system allows a phone line owner to use it for business purposes.
For example, these systems help real agents sell homes.
This is a very valuable tool for them because it can capture people's names and phone numbers instantly upon calling a certain number even when nobody's around to take the calls or if everyone is busy doing something else.
When there's nobody available to answer, a phone line equipped with the system can be programmed to run a recorded automated message and can handle calls on its own.
For real estate agents, in particular, the main advantage of this is lead generation through a more affordable method.
It diminishes campaign costs because a lead can be sent directly without an intermediary between two parties.
It also helps avoid time-wasting calls to people who may not appreciate cold calls.
There is a common misconception that it is illegal for agents or marketing people to call their prospects without their permission.
But while it may be generally illegal to do that, users of the call capture technology are exempt and are allowed to call back a prospect within ninety days as provided by the "90-day business inquiry" law.