Competition in business is rampant and cut throat these days. Speed and pace of action is very vital if a business venture has to see success. The importance of speed and response time is very important in marketing and sales activities. Today, a lot of companies depend on inside business activities to push their business forward. These inside business activities include telemarketing and call center activities. However, the conventional mode of telemarketing activities using tele-callers is slowly going out of fashion and is not exactly matching todays highly demanding business requirements. Speed is the name of the game in todays business environment. If a company has to keep pace with the speed of happenings in the market place, then they should also look at other avenues of inside marketing which is faster and more efficient. One way of doing it is with the use of a new and more efficient technology called call center predictive dialer. This is a very good technology which makes calling of prospective customers faster and easier. It therefore enhances the overall productivity of telemarketing personnel. In case there is no telemarketing personnel to help out, then the organization can use this technology to do auto dialing to these customers using the database. This database can be made available in a personal computer which can be used by this call center predictive dialer technology to make faster and more efficient calls.

There are many advantages which make this technology very much in demand. For example apart from having the facility of auto dialing from a list of numbers, through this technology the call center executives can also keep a tab of the responses that are being received. For example, if a customer is busy and has asked for a call back after a certain period of time the number can be reassigned in the calling list with the timings that has been mentioned by the customer. Hence, the chances of leakages and slippages of prospective clients are minimized through the use of this call center predictive dialer system. One more advantage with this system is that apart from being used in business establishments, this technology can also be used in your home, incase you are running your own home based business. This technology comes in the form of a software package that can be installed in your personal computer. Alternately, you can use the services of a hosted service for working on this technology. You can remotely manage it sitting in the comfort of your house. Hence, it is indeed a boon for small home based business owners also and it helps them to increase their marketing and sales efficiency at a cost that is very affordable and scalable.