Article marketing should be a fairly intuitive process however, many authors fail to pay attention to some key ideas about article marketing.
Below are 5 things to keep in mind when article marketing.
Headlines So why are headlines one of the most important parts of your articles? Because it's what initially attracts the viewer to read your article.
You need to think of the headlines as CTAs (call-to-actions).
It's what drives the interest of the reader.
You need to make the headline of the article as closely related to the content of the article as possible.
For example - if you article is about 5 tips for article marketing, then you could use a title like "5 Top Tips for Article Marketing" which would outperform "Learn Article Marketing.
" You also need to pay special attention to the SEO (search engine optimization) value.
If you goal is to gain exposure through article marketing for your website or business you'll want to generate a good bit of organic traffic.
By optimizing your article titles with useful and relevant keywords, you will better place yourself for this to occur.
Knowledge You need to make sure you know what you're talking about in your articles.
If you are a professional plumber, you need to be able to clearly and concisely write about topics correlating with this niche.
Readers can easily tell if you know what you are talking about or not.
And if you are using article marketing to improve your business, this will clearly have a negative affect on your performance and your business.
Content Similar to "Knowledge," your content must be valuable to readers.
Articles must be clearly written with informative and impressive information.
It's also imperative that you do not submit your articles to multiple article directories unless you rewrite them so they are unique in each instance.
Your articles will receive a duplicate content penalty and this will reduce the chance of your content showing in search engine results.
No Novels Many people find time in the early morning or during lunch and maybe right before bed to skim through articles that interest them.
Keep in mind most people do not enjoy reading 3000 word novels.
Keep your articles as short and to the point as possible.
You can use lists, bold words and/or clearly defined paragraphs to allow a reader to easily and quickly scan through an article.
Proofing Prior to submitting an article, many article directories ask that you read through their guidelines.
Many guidelines, if not all have rules revolving around their proofreading requirements.
Using Microsoft Word should be a foolproof method to getting an article ready for submission.
You need to insure of the following are correct: spelling, grammar, punctuation, capitalization and sentence structure.
Following these 5 quick facts on article marketing should insure your articles 1) are accepted and 2) perform well in organic searches as well as article directory searches.