The economy has forced people to consider starting a small business.
One way to do that is to look at a proven business model such as purchasing a franchise.
However for the average person purchasing a franchise is cost prohibitive.
Therefore they must look at alternative ways to get their small business started without spending a lot of money.
Over the years one of the most common business model people have chosen is multi-level marketing.
Starting a small business with the network marketing business model is a proven way that average people can make money.
One of the main benefits right up front is you can start for very little cash out of your own pocket.
Most MLM business opportunities allow you to get started for $100 or less.
In some instances it may be more than that if you're purchasing products for personal use or stock.
Using the Internet has become a popular way to get a small business started as a network marketer.
The World Wide Web has made it possible for people to build large distributorships very quickly.
As a matter of fact you can probably earn back your initial investment in as little as one day.
With a franchise you are looking at years of debt before you are able to get into a profit mode.
The nice thing about multilevel marketing is you can take this proven business model and duplicate exactly what has been done by people already.
The concepts of leveraging your time and enrolling new distributors are a very powerful one.
This is kind of like having employees working for you without having to pay them.
Think about the advantages of that.
You do not have a payroll to meet, taxes to pay, a building to rent, office furniture purchase, and so on.
Yet you can still earn commissions on the product purchases and sales of the distributors underneath you.
This truly is one of the most fantastic concepts about using this business model to get started.
The concept of duplication has made it possible for people to become rich beyond their wildest dreams.
The biggest challenge you face with this type of business is the attrition rate.
What this means is the number of people who will start and stop their business without ever actually working hard at it.
If you were to purchase a franchise, and invest thousands or millions of dollars to get started, you are not going to quit one month after you do.
Yet that's exactly what happens with network marketing.
Because people have so little invested up front they really do not stand a lot to lose.
Therefore they don't take the business they had just started as serious as if they had invested a lot of money in it.