The new 2010 Spring Wedding Collections of Essie itself testifies to the title of this article.
A bride may forget all other things that happened on her wedding day, but she won't forget the nail polish she wore on her big day, is the catchy sentence in one of the advertisements.
So confident and eye catching is the new colors of Essie nail polish.
There are six of them named; petal pink, BBF (best boyfriend), pillow talk, walk down the aisle, show me the ring, main squeeze.
These colors are perfect and compliment the beauty of the special occasion.
Essie Weingarten had only twelve different shades of nail polishes when she began.
She sold her whimsically named shades to the women working in the high profile offices, women in the field of glitz and glamour.
What started with only 12 shades and now has more than 300 shades.
It includes cult names like Ballet Slippers, Mademoiselle, and Wicked etc.
Essie is another name for creativity and quality.
More than 100 countries boast of selling Essie nail polish.
Nail technicians and salon professionals trust Essie for its smooth finish and incredible durability.
Essie has got many awards, the most prestigious being the Achiever Award from Cosmetic Executive Women.
Essie's colors are classy, at the same time fashionable.
It is elegant and gives the perfection when applied.
International spas like Miraval, La Costa Resort, and Canyon Ranch etc.
use Essie, exclusively.
Essie Weingarten founded Essie Cosmetics Ltd in 1981.
She, herself, creates new colors according to the season and occasion.
She gives them funny names.
The personal touch that she gives to the new shades does much for Essie's popularity.
Continuous process of finding new shades has kept Essie nail polish in the forefront of all the other similar companies.
Never fades, no chipping, never lose the shiny look; never lose the smoothness, that is what keeps Essie nail polish on the top of the list always.
Besides nail polish, Essie has ventured into other items like Essie nail treatment, Essie Spa, Essie nail solutions, Essie smoothies etc.
"Essie gloss-e" lip gloss gives the lips a long lasting, silky, glistening look that goes along well with same shade of nail polish.
"Essie Spa" is an unique treatment using aroma therapeutic natural herbs and oils.
"Naturally clean" is another product of Essie.
It contains some herbal solutions, vitamins etc, which keeps skin clean and healthy.