We all know that doing advertising costs money.
The amount spent may vary from few hundred dollars to more than thousands.
A 125 x 125 sidebar ad spot may cost up to $500 per month on a popular blog.
While in a more extreme cast, the same ad spot can cost up to $1,500 on a super active blog.
So if you are wondering the cost of advertising on certain ad spots in order to advertise your own blog, you can start by referring to points below: Consider Traffic and Popularity Success of a blog determined mainly on how many visitors come on a regular basic and the popularity stemmed from the traffic.
These are probably the most important aspect for all advertisers.
Posting ads on those website will increase the exposure for their ads and that means, blog or website can make more sales.
For example, if there are two blogs that, one blog have 5,000 page views while another blog has 100,000 page view, many advertisers will pay attention to the latter one, even if the cost may be higher than the first one.
The mille matters We now know that the amount of traffic determines your cost of advertising on Internet or particular blog.
So that if a blog has 100,000 page views per month, you may have to pay around $50 for a 125 x 125 sidebar ad spot.
To understand how we calculate the cost of advertising, you need to know about mille.
Many bloggers use cost-per-mille, or CPM, to determine cost.
One mille is equal to 1,000.
This is a unit that you will use to calculate the cost of placing an ad based on the number of page view.
As a result, if you are placing an ad in a high traffic site, chances are that you cost will be from $50 to even $10,000 per month.
The higher the cost is, the more times your ads will be seen.
So remember, to consider if an ad space is worth its price, think about the cost of the space and the number of page view it will receive.
The size and placement of an ad Cost of advertising may vary based on the size of your ads.
For example, a 300 x 250 ad spot will often cost more than that of 125 x 125.
Moreover, placement also affects the price of advertising.
So ads placed on the top of the website or blog will cost more than that of sidebar or at the bottom of the website.
Test periods It is completely OK by asking the blogger if s/he can provide a "Test Period" of ad runs.
Within this period of time you can place your ads on other people's blog without paying any money for a limited time.
After a specific period, you may have to evaluate the performance of your ad and consider whether to continue or not.
If you decide to continue, you have to pay for it or pull out your ad.
This usually works on new blog that still builds traffic.