Halfway through February the stores explode with pink balloons and cascades of roses.
Cupid hovers above your head and with the thud of his arrow you realize, it's Valentine's day! The classic way of showing love for your amour is to send flowers, but you know it's not that simple.
There are many things to consider when deciding what flower to send your special someone.
Don't fret, we're here to help.
Let's break this tough decision down into three important considerations.
How Long Have You Lovebirds Been Together? Are you celebrating three weeks, or three years of bliss? If you are in the immediate throws of love, this question can seem unimportant because you want to fly your amour to Paris and shout your love from the top of the Eiffel Tower.
But a whole forest of red roses can be a little intimidating so early on in a relationship.
You are not entirely sure of where things are going a few weeks or months into a relationship, so it's wise to play it conservatively.
A dozen red roses is a classic choice; the red rose is a symbol of romantic love.
A solid dozen shows that you are not stingy, yet is not overwhelming.
If you and your significant other have been together for a year or more though you will have a better idea of your partner's taste.
Your dedication is pretty much a sure thing after this much time, and a large bouquet would be very well received.
You'll also know your special someone's taste in flowers by this time, and can send her favorites, whether roses, lilies, or any of the myriad types of blooms.
How Serious Is Your Relationship? Is this your wife, woman you want to marry, girlfriend, or casual fling? Sending flowers that don't match the type of relationship you have can be confusing.
If you send two dozen red roses to your wife she will be thrilled.
But if you are just in a casual relationship with little commitment, two dozen roses will have a woman thinking you want more than that.
Think about what your love means to you, and what you mean to them, and buy flowers accordingly.
What Message Do You Want to Send? After considering the above two questions, think about what you want to say with your flowers.
Do you simply want to remind your special someone of your love, or do you want to up the ante a bit? If you want to simply say "I love you" send your special someone a dozen of their favorite flowers, or if you don't know send roses.
If you want to declare your love for the first time, or pop the question, consider lots of long stem roses.
You could send them in the mail, or present them in person to a very happy significant other.
If a ring is involved (how thrilling) you could put the roses in a vase, and present one rose to your amour, with a ring tied around the stem.
Buying flowers for a Valentine's Day gift doesn't have to be stressful.
The simple fact that you were thinking of your special someone enough to buy them flowers will thrill them to no end.
So chill out, pull Cupid's arrow out of your forehead, and smell the roses.