There is heightened competition in the Kindle vs Nook war. Amazon just announced a new version of its Kindle e-book reader. It will be discounted by $25, but will feature ads and daily deals, delivered via WiFi. Is this going to be another plus in the Kindle vs Nook battle or will this test the willingness of e-book users to put up with advertising?

Amazon is calling this edition Kindle with Special Offers, which will be available on May 3. Special offers and sponsored screen savers display on the Kindle screen saver and on the bottom of the home screen, they do not interrupt reading in any way.

Since the ads and offers are delivered via WiFi, it appears that by turning off WiFi the ads could be avoided. But this would also eliminate the offers, which would have value.

Some examples of initial offers that would be available include a $20 Amazon gift card for $10, $1 for an album from the Amazon MP3 store, and $30 worth of merchandise from either the Amazon Denim Shop or Swim Shop for $10. Apparently, these initial deals will be exclusive to the Kindle with Special Offers. But that may change as Amazon brings on new advertisers.

Amazon has also said it's introducing an app called AdMash. Admash, which is free, is going to allow Kindle with Special Offers customers to help choose future (ad-related) screen savers. Users will be able to specify their screen saver preferences so they only see the images they like the most. For example, you could choose to have screen saver types of landscapes and scenery, travel images, architecture or photography.

Only time will tell how successful Kindle with Special Offers will be and if it will be another deciding factor in the Kindle vs Nook [http://newkindlereview.org/kindle-vs-nook-review] competition. Amazon seems very sensitive to not interfering with the reading experience and has said that ads would display across the bottom of the screen and on the Kindle's screen saver, but not while the user was reading a Kindle book. The appeal of the offers will be a success factor as well as the acceptance of would be buyers to advertising.

It is also important to note that Amazon is not replacing the WiFi only Kindle, Kindle with Special Offers is just a cheaper option.

Potential buyers should still check out Kindle vs Nook reviews [http://newkindlereview.org/kindle-vs-nook-review] to determine the best e-book reader option.