Flyers are a form of passing information out to the public and they are considered to be a cheap way of dispersing information. Terms such as flyer pas cher are used by flyer manufacturing companies to illustrate such an effect. Flyers can also be in the form of depliant or brochure. The cost it takes to print a flyer will depend on the size of the flyer more than the designs on the flyer. There are various paper sizes used as flyer sizes and they include A4, A5, A6 and DL. A small sized flyer is more ideal because it will be more convenient for the person for whom it is intended for. No one wants to be reading an extremely large flyer which they can barely hold, they would rather refuse to accept it. A small sized flyer would not be so difficult to accept as it would cost nothing just to read the information on it.

Small sized flyers are also cheaper to produce than their large sized counterparts. Flyers which are too small on the other hand, are disadvantageous as no one would struggle to read something in such small font. Too small sized flyers will therefore make the information written on them to be ignored. Aside from that short general description of flyers and theirs sizes, let us consider the reasons why flyers are cheap forms of publicizing. The first reason can be because of their size. To print a flyer cannot be compared to popularizing the same thing using other forms of advertising like television.

This is because paper is relatively cheaper and therefore this results in the lesser costs. Ink used to print the flyers is also not as expensive and therefore the costs are much lower. This is obviously compared to other forms of publicizing like radio. Use of flyers also targets the intended members of the public. Advertising on forms of media such as television or newspaper results in the information reaching people who are not related to the advertisement. This makes these forms of advertising very expensive as it is indiscriminate. The body spreading a certain piece of information will waste resources on giving people information that have no use for that information. With flyers you can control who gets the flyers and thereby reduce this effect.

Flyers are also cheaper than other forms of advertising something because they can reach more people than the information could have when it was on TV. This is because, people don't watch TV all day and when most people are watching TV it is extremely expensive to post an advertisement. Even at this time, not everybody is watching TV as there are activities to do. This really makes the number of people you effectively reach are really few and among these people those who are interested are even fewer. In this way it is much cheaper and effective to use flyers to pass information. Furthermore, not everybody owns a TV and those who do a large percentage of them choose not to watch it.