One of the frequently asked questions concerning SEO strategy often revolves around backlinks and whether or not the links that you initially get for your website are as important as the latter ones.

Link building is an intensive process that takes quite a bit of time to perfect. If you are in a rush, then you should consider outsourcing this aspect of your SEO strategy to someone who has more time and preferably more experience to handle it for you.

Link building needs to be done properly if the links are going to be helpful in raising your page rank. To get useful links that give your website authority on a certain subject, you will need to search for high ranking blogs which have a high authority in the same niche that you are dealing with. Often, site owners for such websites may be unwilling to give you a chance to link within their websites unless they are getting something in return. So why go through all this trouble? Why not just submit links to free directories or spam filled blogs that have nothing to do with your own website or blog?

The answer is quite simple. Spam filled blogs and free directories all have certain disadvantages, especially if choose to start off your link building strategy with them. One of the disadvantages is that such directories or blogs lower your ranking rather than raise it. Such poor quality links give your website or blog a link profile that has 100% completely useless links which reflect poorly on your page rank as well as your authority.

Consider a situation where you submit at least 50 links to great quality websites and later at least 50 to free directories, your link ratio in terms of great quality links vs poor quality links, in this case, would be around 66%. As such, it is quite essential that your initial links be of a high quality.

When you look at the big websites, you will see that they have thousands of links linking back to them. Big names like Amazon have made it this far mainly because they have something worth linking to. If you would like to get backlinks of value, the solution is to create a valuable resource that even high ranking websites with plenty of authority would want to link to.
Once you have understood this vital requirement, you will need to know how and where to get backlinks that matter . While blog commenting may offer a worthwhile opportunity, it may not be the best way to go. However, if your blog or website is well known, then blog commenting may, certainly, be worth looking at.

The only true method would be to search for competitors in your niche which provide the opportunity to place links in comments or within guest posts. Guest posts are great for getting the word out about your website. However, be sure to have all the right information as to how to write effective guest posts before making an attempt.

Link exchanges may be seen as a double-edged sword; they may be useful and in some cases they may hurt your page rank. When choosing link exchanges, choose sites that have a high page rank and not poor quality sites which may hurt your page rank.