One reason I think bloggers have a hard time finding blog sponsors is the fact they aren't willing to spend a few minutes each day marketing their available advertising spaces.
You can't rely on advertising networks alone.
There is just too much competition on the Internet.
Therefore, you have to go out and find sponsors yourself.
Here is a simple way you can find blog sponsors to make some extra money from your blogging efforts.
1) Target Google Advertisers in Search Results The easiest way to find blog sponsors is to type in your keywords in Google and look at the ads in the search results.
There is an excellent chance that if you contact these advertisers they would be interested in advertising on your blog, as long as your price rates are more affordable than pay-per-click advertising.
2) Are Advertisers A Good Match for Your Blog? The first step is visiting the advertisers website to see if they have a product that is a good match for the readers of your blog.
As you visit each website, take notes on the products or services being offered.
You should also see if there are any reviews about the product.
If there are many negative reviews, then that particular advertiser may not be a good sponsor for your blog.
Finally, if you come across a product you might buy yourself, then most likely, your blog readers would, too.
3) Make Sure Advertisers Have a Good Budget Once you have a list of potential blog sponsors, find out how much they are spending on Google AdWords.
If you are selling text-based ads, use the Google keyword tool to determine the cost-per-click of the keyword you used to find the advertiser in the search results.
This will give you an estimate of how much advertisers are spending, and what you should charge to make your prices more affordable.
Next, download the SEO for FireFox extension to find out exactly how much advertisers are spending on Google AdWords.
Enter the URL of your advertiser and click the traffic value link.
If you find an advertiser who is spending hundreds, or even thousands of dollars per month on AdWords it is likely they would sponsor your blog on a long-term basis to save money.