Video production companies all have one goal in common. From Utah to the East Coast all that companies doing video production want is for a video to go viral. Companies create these projects in an effort to change a brand from irrelevant to a household name.

 

Once a video goes viral the population carries its momentum. Essentially, a video production team spends countless hours and endless money on a commercial. This commercial is then thrown out in the black hole that is the Internet. The company's hope is that the video takes on a life of its own.  Videos often help propel a brand to the next level.  

A viral video by definition is the video that is shared through your business website, blogs, emails, social media and other websites such as YouTube. These videos travel rapidly and gain the public's attention. Video production's main goal of any video is to make it onto the screens of every American from the Utah valleys to the southern beaches. From Facebook feeds to private emails this type of video will rule the Internet for a numbered amount of days and hopefully etch itself in the memory on the population.

 These videos are generally engaging and enjoyable to watch. They increase credibility of a brand and or company and can help to make the name a household name. Video production often makes these videos the front and center for a company's advertisement. These videos are very user equipment friendly. They are accessible on all the media devices that the intended audience would be using. Companies have turned their focus to viral videos more and more as the digital age continues to rage on. Companies produce videos to appeal to the masses and pull the customers to the product. The viral video is something that big brands are starting to master. Often video production for a viral video isn't even centered on the actual brand.

Budweiser and Doritos often take their commercial out of the box and give the customers a commercial that appeals to the more emotional or comical side of a person. The idea behind this kind of video is to make it take off. If a thought provoking video is a better choice than an informative one then that is the path the directors will take. Viral videos catch viewers from Utah and even soar out beyond the country on occasion. The mix of comedy and emotion can make for dynamite in a perfectly executed viral video.